About the Hotel
The London EDITION offers both a reinvention of its landmark building and the luxury hotel experience. Located in Fitzrovia on the edge of Soho, the boutique hotel blends thoughtful design and intuitive service with excellent dining and nightlife in a space that boldly brings together the past with the present.
The Guest Rooms
Stylish in their simplicity and decadent in their details, guest rooms recall the interior of a luxury yacht. A cantilevered desk, tufted George Smith lounge chair and gold-framed photograph from Hendrik Kerstens add an artful touch. Oak floors, wood-paneled walls, custom furnishings and evocative photography from Hendrik Kerstens create a cabin-like feel, akin to that of a private yacht, in each of the 173 guest rooms and suites.
Exclusive hotel offers highlight dining at Berners Tavern, bespoke cocktails at the Punch Room, specially crafted experiences for kids and the city itself, from luxury shopping to iconic sights.
A historically bohemian neighborhood, Fitzrovia today is a hub of art, culture, shopping and dining, and our boutique design hotel is in the center of the best London has to offer. Fashion’s most coveted labels are moments away on Oxford and Regent streets, and nearly every cuisine can be sampled on nearby Charlotte Street. Surrounding areas, including Convent Garden, Mayfair, Soho and Regent’s Park, are home to iconic attractions and events such as the British Museum and Frieze Art Fair.
Why Do We Love It?
- Punch Room, a modern reincarnation of London’s 19th-century clubs
- Stylish and decadent guest rooms recall the interior of a luxury yacht
- The boutique hotel blends thoughtful design and intuitive service
- Michelin-star Executive Chef Jason Atherton in Berners Tavern
- Located in a hub of art, culture, shopping and dining
Departure Lounge Travel Clients Get:
- Upgrade at the time of booking if available
- $100 USD equivalent Resort / Hotel credit
- Early check-in, subject to availability
- A-La-Carte Breakfast for two daily
- Guaranteed 4pm check out
- Complimentary Wi-Fi